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Book Fair Event with Jennifer Keishen Armstrong - Seinfeldia

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think so either—"Too Jewish," they said—but they bought it anyway, hiding it away in the TV dead zone of summer. Nine years later, nearly 40 million Americans were tuning in weekly. Seinfeldia celebrates the creators and fans of this television phenomenon, bringing readers behind the scenes of the show and showing the ways it brought the Jewish culture of modern New Yorkers to a nationwide audience.

Jennifer Keishin Armstrong has written about pop culture for Entertainment Weekly, The New York Times Book Review, Fast Company, New York, BBC Culture, and others. She is the author of Mary and Lou and Rhoda and Ted, a history of The Mary Tyler Moore Show.

Presented in Partnership with James River

Writers Book Signing and Reception to Follow

For more information about all of the events happening at the Weinstein JCC, please call (804) 285-6500.